ABOUT ME
WHO AM I?
XAVIER MIRA MASCARELL
hey@ifyouwanttoknowaboutmeclickhere.com
TOP 5 CURRENT OBSESSIONS
1. SLAYYYTER
2. BENNET COAST
3. ACNE STUDIOS
4. USM HALLER
5. CONFESSIONS II
BIO
València, Spain. 1999. Based in Madrid. I work across music, culture and ideas.
Over the past few years, I've been building artists, shaping identities and creating worlds that feel as considered as the music itself. My practice sits somewhere between artist management, creative direction and visual culture, where strategy is just another creative discipline.
I'm interested in people before products, long-term vision over quick moments, and projects with something real to say. Through my work, I've also helped open up spaces for queer artists, creatives and underrepresented voices, bringing different perspectives into environments where they haven't always been visible. I believe culture moves forward when more people get to belong in the room.
Whether I'm developing an artist, curating experiences, producing campaigns or connecting the right people, I'm always chasing work that leaves a cultural footprint rather than simply existing online.
Outside of management, I'm constantly collecting references, photographing things, obsessing over typography, websites, internet culture and everything that exists between fashion, design and music. I like archives as much as I like what's next.
I don't believe in fitting neatly into one title. I'm more interested in building culture than simply working in it.
PROJECTS THAT I AM PART OF:
- ARTÁNTIDA:
Founded in 2019, Artántida is my artist management and booking practice.
It focuses on long-term development, helping artists build sustainable careers with a strong creative identity. Beyond management, it brings together strategy, creative direction, partnerships and everything that happens behind the scenes to turn ideas into projects with lasting cultural value.
Today, Artántida works across independent music, representing artists such as Hens, Suave and San Tosielo while collaborating with festivals, brands and cultural institutions.
- NÍTIDO:
Nítido is a cultural platform and living archive documenting the sounds, people and movements shaping contemporary club culture.
Co-founded with Anne Salazar, the project exists to amplify artists, preserve scenes and create opportunities for communities that are redefining what electronic music looks and sounds like today. Through audiovisual sessions, live events, curation and collaborations with cultural institutions, Nítido celebrates the richness of global club culture while contributing to its future.
At its core, Nítido is about building connections between artists, audiences, scenes and ideas while making space for voices and perspectives that have too often been overlooked.
TALKS & MENTORING
Madrid Forward Sound
Panel & workshop by NÍTIDO for Jägermeister Night Embassy · 2025
Workshop on Creativity & Artist Development in the Music Industry
University of Valladolid (Segovia Campus) · 2023